tonygoshko



Anthony Gilbert Goshko
2541 W Fitch Avenue #311, Chicago, IL 60645    612-710-1771
anthonygoshko@comcast.net    www.tonygoshko.com
 

SUMMARY

Creative Director with extensive experience in building world-class brands for organizations ranging in size from Fortune 100 companies to entrepreneurial ventures.  Recognized for skill in composing talented teams that deliver business results with compelling marketing strategies, and enterprise branding that provides a foundation for deep customer relationships.  Demonstrated success in creating sticky user experiences that attract and retain customers. Highly skilled in developing external and internal channels of communication with multiple levels of management to ensure a supported, cohesive marketing/brand strategy that fully represents the business objectives. Talented and relevant in all current technologies and channels. Background includes:

Marketing Strategy • Creative Direction • User Experience • Brand Development
Team Leadership & Development • Client and Vendor Partnerships • Project Management
Interactive & Print Design • Copywriting and Editing • Information Architecture

 

EXPERIENCE

GOSH CO.     2013 – present

Founder, principle and marketing/creative consultant.  Provide marketing, branding, UX/UI strategy and creative management expertise and contract project work to clients in Illinois, Minnesota and Washington, DC.


GOGO     2012 – 2013

The world’s leading provider of inflight connectivity providing unique in-air online, entertainment and communication experiences. Based in Itasca, Illinois. Recruited to join the Marketing Leadership Team as the top creative officer. Primary responsibilities include management of the creative team, ownership of the brand and campaign strategy.

Director of Marketing, Creative Services and Brand

•    Managed team of art directors, designers, web designers, copywriters, web developers and project managers in supporting new business initiatives for all Gogo departments and divisions.

    Defined and shaped identity for all enterprise brands.  Directed all advertising and marketing efforts.

    Developed information architecture and user interface design for new ecommerce website to integrate passenger services, commercial aviation and business aviation divisions. Creative lead for all apps and in-air portals.

    Negotiated integration of Aircell, the company's business aviation division based in Broomfield, Colorado.  Marketing liaison for partners, including:  Delta Air Lines, American Airlines, JAL, Air Canada and Virgin Atlantic.


VIVID SEATS     2011 – 2012

Leading national independent full-service secondary event ticket marketplace. Based in Chicago, Illinois. Charged with managerial and strategic mission to rethink company website and to create a compelling brand identity.

Creative Director, Website and Marketing

•    Led team effort of SEO marketing, copywriters, designers and web developers in supporting new business initiatives for Vivid Seats and VividSeats.com.

•    Developed information architecture and user interface for website redesign to accommodate ad model, personalization, changing web standards and peculiarities of ticket broker industry.

    Defined and shaped identity for all enterprise brands, including:  VividSeat.com, Vivid Seats, Vivid Seats for Business, VIP Program, Gift Cards, The Perfect Season and VividValues.  Created new logo and tagline.

    Creative lead for partnerships, including:  Big East Conference, Miami Dolphins, Orbitz and 8 college bowls.

    Crain's Fast Fifty 2012, number 8. TicketNews Top 5 Ticket Resellers.


BEST BUY     1998 – 2010

World's leading retailer of consumer electronics and technology services providing lifestyle solutions to hundreds of millions of customers, in store and online. Based in Richfield, Minnesota.  Held various positions with increasing managerial and strategic responsibility and helped shape every major enterprise brand, including: Best Buy, BestBuy.com, Best Buy Direct, Best Buy for Business, Best Buy Mobile, Insignia, RewardZone and Geek Squad.

Associate Creative Director, User Experience  2008 – 2010

•     Led team effort of designers, copywriters, information architects and web developers in adding capabilities to support new business initiatives for BestBuy.com. Supported annual website sales exceeding $4B.

•     Developed information architecture for website evolution to accommodate ad model, personalization and changing web standards. Conducted A/B, multivariate and usability testing to verify proposed changes.

     Elected to Best Buy brand identity governing board.

Associate Creative Director, Online Marketing  2005 – 2008

•    Directed creative of all enterprise marketing emails and emerging brand websites.

•    Managed team of designers, copywriters and developers responsible for production and maintenance.

•    Developed information architecture, conducted usability tests and monitored metrics for all group efforts.

•    Recognized for securing enterprise-wide adoption of a single email template, which increased speed-to-market and reduced development costs by nearly 50%.

Senior Art Director, BestBuy.com  2000 – 2005

•    Created user interface for launch of Best Buy website and directed design and production of all marketing, promotional and global content.  Managed creative and development staff.

•    Maintained in-store/online parity.

•    Winner of 2003 Pillar of Excellence Award for innovative multi-channel marketing efforts.

Senior Art Director, Direct Marketing  1998 – 2000

•    Directed design and copy for all direct marketing initiatives.  Extensive and varied photography direction.

•    Managed creative staff and coordinated efforts of prepress, photo studio and marketing managers.

•    Winner of Best of Best Buy Award for Advertising Excellence.


UTNE READER     1989 – 1998

National general-interest magazine, known as the Alternative Readers' Digest.  Based in Minneapolis, Minnesota.

Marketing Manager, Magazine & Website

•    Developed marketing strategy for all departments.  Created consumer and business-to-business display advertising, promotional materials, catalog sections, and designed and wrote direct-mail packages.

•    Coordinated promotional activities of three sales offices and vendor relationships.

•    Managed creative and production staff of magazine website.

•    Increased circulation from 35,000 to 350,000.

•    Winner Midwest Direct Marketing Association Direct Marketer of the Year and MMPA Magazine Excellence Award for Direct Mail.

 

EDUCATION

           

B.A. – Advertising, Carleton College, Northfield, Minnesota.

Editor of school newspaper, The Carletonian. Founder/Publisher of it magazine. Founder Carleton Press Club. Designed 20 theatrical sets.